Trade Marketing Specialist Full-time Job

Job Description:

Support the implementation of trade marketing plans and strategies to drive sales and market share growth.

Develop and execute trade marketing programs and promotions to support key initiatives and product launches.

Collaborate with sales and marketing teams to ensure alignment of trade marketing activities with overall business objectives.

Analyze market trends, consumer insights, and competitive activities to identify opportunities for growth.

Monitor and evaluate the effectiveness of trade marketing programs and promotions and make recommendations for improvement.

Manage trade marketing budgets and ensure efficient allocation of resources.

Build and maintain strong relationships with key customers and trade partners.

Prepare and present trade marketing plans and reports to management.

Ensure compliance with all company policies and procedures.

Manage the development and distribution of point-of-sale materials and other trade marketing assets.

Coordinate with agencies and vendors to execute trade marketing programs and promotions.

Track and analyze sales data to measure the impact of trade marketing activities.

Conduct field visits to gather insights and monitor execution of trade marketing programs.

Identify and evaluate new trade marketing opportunities.

Provide training and support to the sales team on trade marketing programs and promotions.

Qualifications:

Bachelor’s degree in marketing, business administration, or a related field.

Proven experience in trade marketing or sales, preferably in the FMCG industry.

Strong understanding of trade marketing principles and practices.

Excellent communication, interpersonal, and presentation skills.

Ability to work independently and as part of a team.

Proficiency in Microsoft Office Suite.

Fluency in Ukrainian and English (both written and spoken).

Strong analytical and problem-solving skills.

Ability to manage multiple projects and priorities simultaneously.

Knowledge of market trends and consumer behavior.

Experience in budget management and financial analysis.

Ability to build and maintain strong relationships with key customers and trade partners.

Benefits:

Competitive salary and benefits package.

Opportunities for professional growth and development.

Friendly and supportive work environment.

Flexible work schedule.

Convenient office location in Kyiv.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCos product portfolio includes a wide range of iconic brands, including 23 that generate more than $1 billion each in estimated annual retail sales.