Content Marketing Manager Full-time Job
1 week ago Marketing & Communication Minsk 2 views Reference: K4oeEm3ke0BJob Details
Hi! We are Gurtam, an international product IT company. Since 2002, we have been developing Wialon, a platform for GPS monitoring and IoT, and now we occupy a leading position in the market. Wialon connects 3.6 million vehicles and other assets all over the world, and our partner network includes 2,300+ companies in 150+ countries.
Now, we’re in search of a Content Marketing Manager to join our Marketing team!
If you are passionate about technologies, always follow current trends and love storytelling — then we should definitely meet!
You’ll contribute to developing the marketing strategy, driving lead generation activities and building brand awareness within a specified region (MENA). We’ll welcome your ideas and give you the possibility to realize your potential in an experienced and friendly team.
Your Key Responsibilities
Be responsible for content planning and content creation, adapting messaging for the target audiences in the MENA region
Translate and localize our existing English content to Arabic, ensuring alignment with Gurtam’s style and tone
Collaborate with different stakeholders from Sales, Partner Success, Product teams, etc. to find insights and inspiration for content and implement Gurtam’s messages to external channels (whitepapers, ebooks, articles, email newsletters, surveys, etc.)
Perform market research and analyze content trends in the target region
Maintain brand integrity across all marketing content, adhering to guidelines and standards
Suggest content-oriented regional PR initiatives and support their implementation
Identify and test innovative approaches to reach the local target audience and meet communication and brand-building goals
Manage and work with external contractors (copywriters, designers, translators)
What We Expect
At least 2+ years of experience in content creation, content marketing, and/or content localization with strong copywriting experience
Native-level proficiency in written and spoken Arabic, and fluent in written and spoken English. Strong language skills for writing compelling and engaging copy, editing and proofreading
An understanding of digital marketing channels, especially content distribution and amplification (e.g., social media, email, advertising, etc.)
An ability to collaborate with global teams
Well-organized, detail-oriented with high standards in your work
A self-motivated attitude with the ability to take the initiative
Excellent communication, presentation and interpersonal skills
Bonus points if you:
Have experience in a tech/IT business and familiarity with GPS tracking and telematics solutions (or, at least, interest in the area )
Already have a portfolio of successfully created content
Knowledge of another foreign language is a plus
What We Offer
We appreciate and reward talent. Here you will get the ability to implement your bold ideas and feel your impact on business. Besides:
Full-time employment, flexible working hours (we are results-oriented).
A professional, motivated and friendly team.
Chances for professional growth, trainings, and conferences at the company’s expense.
Health benefits (sports activities compensation, corporate doctor).
English classes at the office and other corporate activities.
Company Description
The companys flagship product is the Wialon platform, which is applicable in the fields of transportation, logistics, agriculture, delivery services, security, and others. Today, over 3.5 million vehicles and assets are tracked with Wialon across the globe.