Baheej is a diversified asset development and destination management firm, established to transform destinations across the Kingdom of Saudi Arabia, with an emphasis on sustainability. The company aims to partner with Saudi towns and master-developers to craft eco-friendly communities that align with their environment and enhance destinations in Saudi Arabia via a holistic approach. Baheej is the result of a collaboration between the Saudi Tourism Investment Company (Asfar), a subsidiary of the Public Investment Fund (PIF), and the alliance of AWN Enterprises and Tamimi Group, a private joint venture.