Performance Marketing Manager Full-time Job

We're looking for a strategic, data-driven, and growth-obsessed Performance Marketing Manager to take our digital acquisition efforts to the next level. In this role, you'll have the freedom and ownership to build, launch, and scale high-impact campaigns across multiple channels, driving measurable ROI and accelerating our growth.If you thrive on experimentation, love diving into data, and get excited about turning insights into performance, this role is made for you.Responsabilities: Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, programmatic, and other paid channelsManage and continuously improve the full acquisition funnel, from targeting to landing page optimization.Monitor campaign performance, analyze data, and produce actionable insights to improve CAC, ROAS and other KPIsConduct A/B tests on creatives, audiences, and bidding strategies to maximize conversionCollaborate with creative, product, and analytics teams to develop high-impact assets and track performanceAllocate budgets efficiently, ensuring maximum return on spendBe responsible for Google Ads and Meta Business Portfolio accounts health and performanceConstantly communicate with the sales teams, get feedback on the leads' quality and improve the ads/channel performance if necessaryTrack and report key metrics, providing weekly and monthly performance summariesStay updated on industry trends, platform updates, and best practicesRequirements3+ years of experience in performance marketing or paid acquisitionExperienced user of Google Ads, Meta AdsProven experience managing campaigns with measurable ROAS/CAC targetsStrong analytical skills and proficiency in tools such as Google Analytics, Meta Ads Manager, Google Ads, and BI dashboardsExperience with lead generation funnelSolid understanding of attribution models, tracking, and pixel implementationAbility to manage multiple campaigns simultaneously in a fast-paced environmentStrong communication, problem-solving, and project management skillsEnglish upper-intermediate; Spanish language is a plus; speaking Russian (for internal communication) is a plusBenefitsCompetitive salary in USDReal growth opportunities and professional development Unlimited access to Udemy Business Vacations: 21 working days per year About Life AcademyAt Life Academy, we believe in the power of education as a driver of real change. We offer courses, hands-on practice, and masterclasses on current and practical topics designed to create tangible impact. Our three pillars: trust, quality, and fun. Yes education can be entertaining too! We love learning by doing, and we want every experience to be meaningful and motivating.