Media & Digital Marketing Director CE Full-time Job
2 weeks ago Marketing & Communication Marseille 3 views Reference: LYqaQW25dnjJob Details
About the job
Position Title:Media & Digital Marketing Director CE
Position Type:Regular - Full-Time
Position Location:VilleneuvedAscq 2020
Requisition ID:29434
We are passionate about potatoes. But we’re even more passionate about our People!
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
Where You’ll Work
France (Villeneuve d’Ascq)
Report to: VP Marketing CE
Managing people : 4 Direct reports
Responsibilities And Accountabilities
You develop and lead the implementation of the Media Strategy for all McCain CE activities (covering Potato category & brands ; Apps & Veggie categories & brands ; Snacking Benelux category & Brands)
You Are Specifically Leading
You drive the future proofing of our media strategies and practices, being at the forefront of new media possibilities
You drive the continuous learning of marketing activation teams, esp. as regards to digital marketing
What We’re Looking For
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with theGlobal Privacy Policy
Job Family:Marketing
Division:Continental Europe
Department:Brand and Communication CE
Location(s):FR - France : Nord : Villeneuve-d'Ascq
Company:McCain Alimentaire SAS
Position Type:Regular - Full-Time
Position Location:VilleneuvedAscq 2020
Requisition ID:29434
We are passionate about potatoes. But we’re even more passionate about our People!
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
Where You’ll Work
France (Villeneuve d’Ascq)
Report to: VP Marketing CE
Managing people : 4 Direct reports
Responsibilities And Accountabilities
You develop and lead the implementation of the Media Strategy for all McCain CE activities (covering Potato category & brands ; Apps & Veggie categories & brands ; Snacking Benelux category & Brands)
You Are Specifically Leading
- Paid medias :
- interacting with brand & category teams on the one hand, channel teams on the other hand, to define the comms strat per year
- providing media guidelines for best implementation, driving the relation with media agency (Havas) as well as European suppliers such as Meta, Google & co…
- Web-owned assets :
- securing harmonization & most efficient ways of working for successful development of our social media strategy & pages as well as websites. (in RT, FS & QSR)
- Our CRM journey and strategy in FS & QSR:
- driving the digitalization of our Mkg & Sales funnel in FS, both for McCain FS & Snacking BLX.
You drive the future proofing of our media strategies and practices, being at the forefront of new media possibilities
You drive the continuous learning of marketing activation teams, esp. as regards to digital marketing
What We’re Looking For
- Very strong marketing & media background, with some significant expertise in digital marketing – ideally covering BtoB & BtoC digital communications.
- 15+ years of experience in the media & marketing world, ideally combining agency and industry background
- Excellent communication skills, written & spoken
- Very strong command of English language, written & spoken
- Strong ability to influence and drive ownership – to embark all teams on a more ambitious digital and media journey.
- Passion for media
- Problem-solving: High level of problem-solving abilities, combined with ability to maximize synergies and embark teams on a common vision, where the greater benefit / good is the key decision factor
- Decision-Making: High level of accountability, especially on the efficiency of marketing investments and the impact of our media buying strategies. Very strong accountability as well in the leadership of the FS digitalization process for all categories (incl, Snacking Benelux)
- Competitive salary
- Employment contract and stable employment (permanent role)
- Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
- Opportunity to work independently in a challenging and international environment
- Open and friendly colleagues
- Partial working from home is possible
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with theGlobal Privacy Policy
Job Family:Marketing
Division:Continental Europe
Department:Brand and Communication CE
Location(s):FR - France : Nord : Villeneuve-d'Ascq
Company:McCain Alimentaire SAS
Company Description
At McCain Foods we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together.
Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.
As a privately owned family company with over 65 years of experience, a presence in over 160 countries and a global team of 20,000+ people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $11 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.
We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.
Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.
As a privately owned family company with over 65 years of experience, a presence in over 160 countries and a global team of 20,000+ people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $11 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.
We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.
