Marketing Manager- Real Estate Experience Full-time Job

Job Summary:

We are seeking an experienced and visionary Marketing Director to lead the strategic planning and execution of our marketing initiatives. The ideal candidate will have a comprehensive background in digital marketing, organic social media, public relations, event management, and real estate marketing. This leadership role requires someone who can blend creativity with data-driven decision-making to elevate the brand, generate leads, and support sales across residential and commercial portfolios.

Key Responsibilities: Strategic Marketing Leadership:

• Develop and implement a multi-channel marketing strategy aligned with business goals.
• Lead brand positioning, market analysis, and competitive landscape reviews.
• Set KPIs for marketing campaigns and evaluate performance regularly.

Digital Marketing:

• Oversee digital campaigns across paid media (PPC, display ads), SEO, and email marketing.
• Manage website performance and optimization, including landing pages and lead capture tools.
• Leverage analytics platforms (Google Analytics, CRM tools) to track ROI and user engagement.

Organic Social Media:

• Design and implement an organic content strategy across Instagram, LinkedIn, Facebook, TikTok, and YouTube.
• Grow and manage community engagement while ensuring brand voice consistency.
• Monitor trends, audience sentiment, and campaign effectiveness to optimize reach and engagement.

Public Relations & Communications:

• Build and maintain relationships with media, influencers, and key industry stakeholders.
• Draft press releases, op-eds, and thought leadership content.
• Manage crisis communication plans and internal communications.

Events & Activations:

• Plan and execute real estate-related events including launches, open houses, trade shows, and networking activations.
• Partner with internal and external stakeholders to create high-impact experiences.
• Manage event budgets, logistics, and post-event reporting.

Team Leadership & Collaboration:

• Lead and mentor a high-performing marketing team including content creators, designers, and digital specialists.
• Collaborate cross-functionally with Sales, Leasing, Development, and Property Management teams.
• Work closely with external agencies and vendors when needed.

Requirements:

• Bachelor’s or Master’s Degree in Marketing, Communications, Business, or a related field.
• Minimum 8–10 years of marketing experience, with at least 3 years in a real estate-related role.
• Proven success in developing and managing integrated marketing campaigns.
• Strong understanding of digital trends, tools, and best practices.
• Experience in social media strategy, public relations, and event marketing.
• Excellent communication, leadership, and project management skills.
• Proficiency with marketing platforms and tools (Google Analytics, Meta Business Suite, HubSpot, etc.).