Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ideas, make decisions quickly, and are not afraid to fail. We do things that others think are impossible. To fulfill our vision to be earths most customer-centric company, we are constantly innovating and building new businesses.