Established in 1982 in the heart of Europe, we embody different souls in beauty. Hair color has always been our core business: with the know-how of skilled researchers, we develop innovative hair formulas with a main focus on quality.We have expanded to a 360° approach to beauty, becoming comprehensive beauty specialists. Today, we are one of the leading private label reality in the beauty field. As part of our journey, HSA Cosmetics is also the proud owner of renowned haircare brands such as Esla Italy, Nouvelle, Addmino-18, Silky, and Toujours, as well as the skincare brand Guudcure, all of which reflect our commitment to excellence in beauty.With a 45,000 sqm factory, we always think big: 30 tons and 150,000 hair color tubes of daily production Over 500 shades available in multiple formulations 35 full trucks delivered every week Over 200 brands developed and currently manufactured 30 years of experience Presence in over 90 countries worldwideOur expertise allows us to deliver cutting-edge products that resonate across diverse markets and beauty needs.