Head of Video (DTC : UGC, Reels, Testimonials, VSLs) Full-time Job

Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role

We’re looking for a sharp, systems-minded Head of Video / Lead Video Editor, to lead post-production across two high-output videos teams. This role isn’t just about editing, it’s about building and scaling one of the most important creative engines over at Maneuver.

You’ll own the full spectrum of post-production across direct-response VSLs, UGC, influencer content and branded storytelling. Most importantly, you’ll design and optimize systems that make high-performing ads repeatable, scalable, and unstoppable.

If you’re excited by the thought of building the best-in-class post-production machine while pushing the creative frontier of performance video, this is the role you don’t want to miss.

What You’ll do

Creative & Editorial Oversight

Direct, brief, and bulk quality check all video content across long-form and short-form formats

Collaborate with scriptwriters and producers to ensure scripts align with available footage and talk editing notes

Oversee editing across channels: VSLs, Reels, Influencer, Content, UGC, Testimonials and more

Manage versioning timelines, final exports, and delivery across marketing and creative teams

Digital Asset Management Centralization

Architect and maintain a centralized footage library for fast, consistent reuse

Design and implement a metadata system: tag footage by hook type, product, call-to-action, emotional tone, visual style, content format, performance level, and rights clearance

Partner with the script and strategy teams to tag top-performing content and close the loop between performance and creative

Lead the asset management initiatives to support raw asset ingestion, sorting, and basic assembly edits

Performance & Compliance

Work closely with Growth to understand what edits are driving ROAS, CTR, watch time, etc.

Use performance insights to train editors, guide shot prioritization, and influence future scripting

Ensure all content meets platform ad policies and regulatory guidelines (FTC, FDA, Meta, TikTok)

Review creator/influencer content for compliance, brand tone, and edit polish before publishing

Workflow, Training & System Design

Build scalable naming conventions, review systems (e.g. Frame.io), and file management workflows

Own QC checklists, editing SOPs, and export templates across platforms (Meta, TikTok, YouTube, etc.)

Lead weekly 1:1s and quarterly growth reviews with the editing team

Coach editors in platform-native editing trends, pacing, hooks, and emerging storytelling formats

How You’ll Succeed

Maneuver is driven by OKRs, KPIs & data-driven, we are not just Mad (wo)men, but Math (wo)men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

Key Objective #1: Exponential Growth In Platform Spend

Key Objective #2: Establish Repeatable, Proven Video Ads Playbook

Key Objective #3: Scale Nett New Concepts + Variant Variety

What You Bring

5–7 years of experience in video post-production, with at least 2 years managing a team, ideally in Health & Wellness, Supplements or Beauty industry

Strong editorial instincts, with a deep understanding of both direct response and social storytelling

Expert-level Adobe Premiere + intermediate After Effects, with bonus points for Frame.io and Drive-based libraries

A builder’s mindset, you think in scalable systems and workflows

Performance-aware: you care about what drives conversion, engagement, or scroll-stopping impact, Hook, CTA

Familiarity with compliance in wellness/health products (FTC/FDA) or a willingness to learn fast

Bonus: Experience working with influencers and raw UGC from varied quality sources

MANEUVER is one of Singapores fastest growing companies. We build, operate and scale hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements.
We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in the space in the future to help other brands grow.
In 2018 we started and bootstrapped a health e-commerce brand from zero and grew it to an annual revenue of over $100 million in just the first 4 years more than doubling revenue every year. We have continued to grow at a rapid pace.
In 2023, The Straits Times and Statista ranked us as 4th among the Singapore's fastest growing companies and The Financial Times ranked us 12th among the Asia Pacific's High Growth Companies.
Maneuver is featured on Techinasia "Bootstrapped and profitable: Singapores 9-figure D2C secret" in July 2023.