General Manager - Growth Marketing Full-time Job

Central Platform team is part of the newly setup Growth vertical. The overall objective of this vertical is to identify andoperationalize new products/ services/ initiatives that lead to revenue streams. These new products or services could be targeted at the merchant or consumer base.Functional ExpertiseIdentify and conceptualize new products/ services that help monetize (or grow) existing merchant and consumer networkLead implementation of the new initiatives, working closely with Product and other teamsOwn the numbers (user and revenue growth) for the implemented initiativesDevise and execute GTM strategies for these new initiativesDrive effective performance marketing campaigns in coordination with the Marketing team to optimize the userfunnel and to achieve defined growth metricsLead implementation of Central services, that impact multiple products and user segments across the organization’s networkDrive enhancements in Merchant app (through Product) to improve engagementBenchmark competition and evaluate different strategies, so as to incorporate the most effective ones for our revenue growth and impactBuild out effective processes to quickly get market feedback, do pilots and course correct as neededCollaborationCoordinate between and work closely with Product, Sales, Operations, Tech, Marketing, and Data Science team to implement the defined products & services, and drive GTM and growthProblem SolvingIdentify opportunities for growth, through assessing industry, understanding our own network, and quick dip sticksAssess growth opportunities through a robust model factoring in opportunity size, right to win, implementation complexity, etc.