Director of Corporate & Digital Marketing Full-time Job

4 weeks ago Marketing & Communication Jerusalem 2 views Reference: openZ6kPe7A

Job Details

Develop brand guidelines and messaging frameworks. Develop company overview messaging and collateral to be shared with customers, partners and the media.Social Media & Digital EngagementCraft and execute a social media approach (LinkedIn, Twitter, YouTube, etc.) that amplifies thought leadership and drives engagement. Partner with executives to build their brands and leverage them as spokespeople.

Monitor social analytics, adjust content deliverables, and report on KPIs.AI Tools & Process OptimizationLeverage AI-driven platforms for content generation, analytics, and social listening to improve productivity and insights. Continually assess and integrate new marketing technologies and tools.Marketing Communications (MarCom)Oversee creation of corporate collateral: white papers, case studies, data sheets, executive presentations. Lead corporate website content strategy and maintenance, ensuring up-to-date, SEO-optimized messaging.

Collaborate with product marketing, demand-gen teams, and BUs to align corporate and product narratives.Product Launch ManagementLead the end-to-end corporate launch process with BUs: develop launch plans, create go-to-market collateral, and coordinate cross-functional readiness. Serve as liaison between marketing, product, sales, and PR to ensure timely, on-brand executionsTradeshows & Events ManagementPlan and execute corporate presence at industry tradeshows, conferences, and networking events. Manage logistics, budgets, booth design, collateral development, and staffing.

Coordinate pre- and post-event marketing campaigns and lead follow-up.Team Leadership & DevelopmentMentor and manage the marketing team and vendors ; foster a culture of creativity, accountability, and continuous improvement. Set clear goals, conduct performance reviews, and identify learning opportunities.Budget & Vendor ManagementOwn and optimize the corporate marketing budget. Select and manage agencies or freelance resources for design, PR, and digital services.Requirements:Experience15+ years in B2B marketing, with at least 10 years in brand/MarCom leadership rolesHands-on experience with advanced marketing platforms: HubSpot, Marketo, Salesforce, Google Analytics, social listening tools, and AI content generatorsStrong data-driven approach: measuring and optimizing brand health, website performance, and campaign ROI, with at least 5 years’ experience applying analytics for decision-makingDemonstrated success for at least 3 years in building brand equity and customer advocacy across web, events, social, and earned mediaProven success building and scaling corporate brand, social programs, and website strategiesSemiconductor industry experience preferred but not requiredPrior product and or engineering experience a plusProactive and innovative mindset with at least 5 years’ experience leading and mentoring marketing teams, demonstrating change leadership and adaptability to new digital trendsSkills & CompetenciesExceptional strategic thinker with strong storytelling abilitiesExpertise in MarCom channels: digital, print, social, events, PR, and web managementHands-on experience with AI marketing tools (e.g., content generators, analytics platforms)Data-driven mindset: comfortable with analytics tools to measure brand health, website performance, and social ROIExcellent interpersonal and communication skills; adept at influencing senior executives and cross-functional teamsEducationBachelor’s degree in Marketing, Communications, Business, or related field; MBA or equivalent advanced degree a plus

Company Description

About Ceva:Ceva is the leading licensor of wireless connectivity and smart sensing technologies. We offer Digital Signal Processors, AI processors, wireless platforms and complementary software for sensor fusion, image enhancement, computer vision, voice input and artificial intelligence, all of which are key enabling technologies for a smarter, connected world. Position overview:Brand Strategy & PositioningDefine and evolve the corporate brand architecture, ensuring consistency across all touchpoints. Develop brand guidelines and messaging frameworks. Develop company overview messaging and collateral to be shared with customers, partners and the media.Social Media & Digital EngagementCraft and execute a social media approach (LinkedIn, Twitter, YouTube, etc.) that amplifies thought leadership and drives engagement. Partner with executives to build their brands and leverage them as spokespeople. Monitor social analytics, adjust content deliverables, and report on KPIs.AI Tools & Process OptimizationLeverage AI-driven platforms for content generation, analytics, and social listening to improve productivity and insights. Continually assess and integrate new marketing technologies and tools.Marketing Communications (MarCom)Oversee creation of corporate collateral: white papers, case studies, data sheets, executive presentations. Lead corporate website content strategy and maintenance, ensuring up-to-date, SEO-optimized messaging. Collaborate with product marketing, demand-gen teams, and BUs to align corporate and product narratives.Product Launch ManagementLead the end-to-end corporate launch process with BUs: develop launch plans, create go-to-market collateral, and coordinate cross-functional readiness. Serve as liaison between marketing, product, sales, and PR to ensure timely, on-brand executionsTradeshows & Events ManagementPlan and execute corporate presence at industry tradeshows, conferences, and networking events. Manage logistics, budgets, booth design, collateral development, and staffing. Coordinate pre- and post-event marketing campaigns and lead follow-up.Team Leadership & DevelopmentMentor and manage the marketing team and vendors ; foster a culture of creativity, accountability, and continuous improvement. Set clear goals, conduct performance reviews, and identify learning opportunities.Budget & Vendor ManagementOwn and optimize the corporate marketing budget. Select and manage agencies or freelance resources for design, PR, and digital services.Requirements:Experience15+ years in B2B marketing, with at least 10 years in brand/MarCom leadership rolesHands-on experience with advanced marketing platforms: HubSpot, Marketo, Salesforce, Google Analytics, social listening tools, and AI content generatorsStrong data-driven approach: measuring and optimizing brand health, website performance, and campaign ROI, with at least 5 years experience applying analytics for decision-makingDemonstrated success for at least 3 years in building brand equity and customer advocacy across web, events, social, and earned mediaProven success building and scaling corporate brand, social programs, and website strategiesSemiconductor industry experience preferred but not requiredPrior product and or engineering experience a plusProactive and innovative mindset with at least 5 years experience leading and mentoring marketing teams, demonstrating change leadership and adaptability to new digital trendsSkills & CompetenciesExceptional strategic thinker with strong storytelling abilitiesExpertise in MarCom channels: digital, print, social, events, PR, and web managementHands-on experience with AI marketing tools (e.g., content generators, analytics platforms)Data-driven mindset: comfortable with analytics tools to measure brand health, website performance, and social ROIExcellent interpersonal and communication skills; adept at influencing senior executives and cross-functional teamsEducationBachelors degree in Marketing, Communications, Business, or related field; MBA or equivalent advanced degree a plus

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