BICbringssimplicity and joy to everyday life. For over 75 years, we have honored our tradition of creating innovative, high-quality product solutions that make modern life easier and more enjoyable.Over 30 million BIC products are sold daily in over 160 countries across our three main categories of Human Expression, Flame for Life, and Blade Excellence. Today, BIC is one of the most recognized brands in the world and a trusted part of every heart and home.As we look to the future, we remain true to our mission to reimagine essential consumer products in endlessly new ways, responsibly and sustainably.It's a colorful world. Make your mark with BIC.