Opening in early 2025, The Standard, Brussels marks the hotel brands third outpost in Europe. Set in the citys Northern Quarter, The Standard, Brussels brings the brands design, culture and activation-driven philosophy to Belgium.With 180 guestrooms (plus 20 residences), the modern, new-build project features many stages for The Standards renowned day- and nightlife. A ground-floor greenhouse welcomes guests and locals into the lobby lounge, restaurant, and terrace. Upstairs, The Rooftop features its own restaurant, bar and gardenset to become a neighborhood destination. Throughout the building, additional public and private event spaces are platforms for happenings.The Standard, Brussels will welcome a new set of creative, dynamic guests into the brand ethos. In Brussels, The Standards signature mix of playful, sophisticated, unexpected hospitality finds roots and resonances in local culture. The simple premise behind The Standard is that it is anything but. Founded in 1999, the goals of every Standard are to up the aesthetic stakes and defy convention while attending to every detail, embracing our local communities, providing a welcoming and inclusive environment for our teams and, of course, delivering a smashing good time for our guests.