Senior Product Marketing Manager Full-time Job

We are looking for a CRM Marketing Specialist to independently plan, execute, and optimize multi-channel campaigns (email, push, WhatsApp, in-app). The role includes audience segmentation, automated workflow setup, A/B testing, and performance analysis to drive engagement and ROI. Collaboration with cross-functional teams and mentoring junior specialists are also part of the role.ResponsibilitiesCampaign Preparation and Execution:Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in app messages, banners) across multiple customer segments.Optimize campaigns for delivery across time zones, devices, and customer preferences.Ensure compliance with legal standards such as GDPR and other regional requirements.Audience SegmentationDesign and implement custom segmentation strategies based on multi dimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.Maintain dynamic customer segments that update automatically as data changes.Trigger Campaign ConfigurationBuild and manage multi step automated workflows, such as re engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.Testing And OptimizationPlan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.Use insights from testing to implement data driven improvements across campaigns.Perform regular performance reviews to refine optimization strategies.Reporting And AnalysisGenerate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.Collaboration And MentoringCollaborate with cross functional teams (content, design, analytics) to deliver campaigns.Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.QualificationsCRM Platform Proficiency:Independently execute at least five end to end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).Build at least three advanced automations quarterly, such as multi step workflows with branching logic (e.g., loyalty or churn prevention campaigns).Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.Data Analysis And ReportingCreate detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).Present campaign insights to stakeholders in three formal presentations with actionable recommendations.Digital Marketing ExpertiseApply intermediate level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.Assist in the strategic planning of at least two multi channel campaigns integrating email, WhatsApp, in app, banners, and push notifications.Advanced Data HandlingSegment audiences dynamically based on real time data, using at least three different criteria simultaneously.Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.English ProficiencyWrite comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.Lead or co lead three cross functional meetings in English, presenting updates or insights confidently.Advanced Testing And OptimizationConduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).Communication DeliverabilityMonitor and resolve deliverability issues for campaigns.Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.Conditions & BenefitsHealth insurance with oncology coverage and life insurance includedHybrid work mode and flexile scheduleRelocation package offered for candidates from other regionsAccess to professional counseling services including psychological, financial, and legal supportDiverse internal training programsPartially or fully payed additional training coursesAll necessary work equipmentFitness club membership discount