Senior Technical Content Marketing ManagerCompany: Upstack Data Location: Remote (Must work US Eastern time zone)Type: Full-timeAbout Upstack DataUpstack Data provides customer identity resolution services that help marketing teams connect the dots between their ad spend and actual customer behavior. We solve one of marketing's hardest problems: knowing your customers. We're serving clients who manage millions in ad spend and need to understand every click, impression, and conversion.The RoleWe're looking for a Senior Technical Content Marketing Manager who can translate complex data infrastructure and marketing technology into compelling content that drives business results. You'll own our entire content strategy and executionfrom technical case studies to LinkedIn thought leadership to landing page copy.This isn't a role for someone who just "writes well." You need to understand API integrations, data warehousing, marketing attribution models, and customer data platforms well enough to create content that resonates with both technical implementers (data engineers, marketing ops) and business decision-makers (CMOs, growth leaders).You'll own:Content strategy across all channels (website, social, email, sales enablement)Long-form technical case studies showing real attribution ROIThought leadership content positioning us in the martech/CDP spaceSocial media content calendar (primarily LinkedIn, some Twitter/X)Website and landing page copy that converts technical B2B buyersSales enablement materials that help close enterprise dealsWhat You'll Be WritingTechnical Case Studies Deep-dive customer stories: "How [Brand] connected 2.3M Klaviyo email subscribers to Meta advertising using Upstack's identity resolution, revealing $4.2M in previously unattributed revenue."Thought Leadership Posts LinkedIn essays on marketing attribution, identity resolution challenges, privacy-first customer data strategies, multi-touch attribution modeling, API integration best practices.Technical Explainers "How Upstack combines Facebook Ads API reach data with event-level tracking in your data warehouse for accurate frequency analysis across campaigns."Conversion Copy Landing pages for specific use cases: attribution for Klaviyo users, identity resolution for multi-channel brands, API integration for data teams.Product Marketing Feature announcements, beta program launches, integration releases written for both technical and business audiences.RequirementsMust Have:5+ years content marketing experience in B2B SaaS (martech, data infrastructure, or analytics space strongly preferred)Portfolio demonstrating technical content AND conversion-focused copyProven ability to understand and explain technical concepts: APIs, data pipelines, database schemas, tracking pixels, attribution modelsExperience writing for multiple audiences: developers, marketing ops, CMOs, growth teamsTrack record of content that drives measurable business results (leads, pipeline, SEO rankings)Self-directedyou'll own the strategy, not just execute someone else's planStrong Plus:Direct experience with marketing attribution platforms, CDPs, or customer data infrastructureWorking knowledge of Facebook Ads API, Google Ads API, or similar advertising platformsExperience with Klaviyo, Segment, or similar marketing platformsBackground in data engineering, analytics, or marketing ops before moving to contentUnderstanding of data warehousing concepts (Snowflake, BigQuery, Redshift)SEO and content distribution strategy experienceBonus Points:You've personally implemented marketing attribution or identity resolutionPublished technical content that ranks on Google or gets shared in industry circlesExperience in early-stage B2B SaaS (you've built content programs from near-scratch)Can read JavaScript/SQL enough to understand code examplesWhat Success Looks LikeFirst 30 days:Published 2-3 technical LinkedIn posts establishing our POV on attribution/identityDrafted your first case study from customer interviewAudit of existing website copy with recommendationsContent calendar mapped for next 90 daysContent Strategy plan initiatedFirst 90 days:20-25 published LinkedIn thought leadership posts driving engagementcase studies publishedSocial media presence showing consistent technical expertiseSales team actively using your content in dealsFirst 6 months:Content pipeline generating qualified inbound leadsOrganic search traffic growing from technical contentCustomers telling us they found us through your contentYou're the voice of Upstack in the martech communityWhy This RoleTechnical depth: You'll learn the cutting edge of marketing attribution, identity resolution, and customer data infrastructureReal impact: Your content directly influences pipeline in a high-growth marketOwnership: You're not a content writeryou're building the entire content programAudience: You're writing for sophisticated buyers (data engineers and CMOs) who value substance over fluffProduct: You're explaining genuinely hard problems we're solving for real customers with millions in ad spendCompensation & BenefitsCompetitive salary commensurate with experienceEquity/profit sharing in growing SaaS businessFlexible remote work or Lighthouse Point, FL officeProfessional development budget for conferences, courses, toolsTo ApplySend us:Resume/LinkedInPortfolio: 3-5 writing samples showing technical depth and range (case studies, technical blog posts, conversion copy, thought leadership)Cover note: Write us 2-3 paragraphs on:One piece of technical content you're proud of and why it workedHow you'd approach Upstack's content in first 90 daysWhat makes you uniquely suited to write about marketing attribution and identity resolution