Channel Marketing Manager- Full-time Job

About the Company

We are looking for a dynamic Channel Marketing Manager to lead partner engagement and accelerate product sell-out across distributors, resellers, and retailers in the LATAM region. In this role, you will design and execute strategic channel programs, manage MDF (Marketing Development Fund) investments, and deliver impactful partner marketing initiatives that enhance brand visibility, maximize ROI, and strengthen Cooler Master’s market presence.

About the Role

In this role, you will design and execute strategic channel programs, manage MDF (Marketing Development Fund) investments, and deliver impactful partner marketing initiatives that enhance brand visibility, maximize ROI, and strengthen Cooler Master’s market presence.

Responsibilities

Drive sell-out growth from distributors to resellers, retailers, and system integrators (SIs).

Develop and manage channel marketing programs — including bundles, incentives, MDF campaigns, shop-in-shop activations, training, and toolkits.

Execute partner-facing campaigns and retail activations to boost brand visibility, conversion, and engagement.

Track and report key KPIs such as sell-out volume, program participation, MDF ROI, and partner adoption.

Manage and optimize the MDF budget with clear ROI accountability.

Build and maintain strong, senior-level relationships with key partners to ensure long-term success.

Provide market and partner insights to Sales and Product Marketing teams to refine go-to-market strategies.

Collaborate with Sales on distributor reorder planning and execution to achieve shared business goals.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or related field (MBA is a plus).

Experience: 5+ years of experience in channel marketing, trade marketing, or partner marketing, preferably within consumer electronics, IT hardware, or similar industries.

Proven success in managing MDF budgets, measuring ROI, and executing retail/channel activations.

Experience leading cross-functional projects or small teams is an advantage.

Required Skills

Strong understanding of distributor and reseller ecosystems and retail execution best practices.

Data-driven mindset with strong analytical and reporting skills.

Excellent project management, organizational, and multitasking capabilities.

Exceptional communication and presentation skills in English

Cooler Master was initially founded with the mission of providing the industrys best thermal solutions. Three decades later, having emerged as a world leader in cooling solutions, some would say weve mastered what it truly means to be cool.
In 30 years, weve grown into something much cooler than just a PC hardware company. Weve acknowledged that theres more to the gaming and tech industry than just computer hardware, so with a little magic, and a lot of thermal paste, weve shape-shifted into the lifestyle tech brand we are today. Weve taken our thermal expertise and used it to create a PogChamp product range, that even your grandma would love. From peripherals and monitors, to desks, streaming equipment, and custom modded PCs, you name it, weve mastered it.
We dont like to take ourselves too seriously because lifes too short for that, so we create cool products for awesome people, and weve found family in our community along the way. From techies to hardware junkies, meme lords, to hardcore gamers, whatever your taste, theres a product for you.
OUR MISSION: Were focusing on expanding the horizon between computer hardware and tech lifestyle, in order to create an immersive and enjoyable experience from everyday technology. Were committed to breaking boundaries and challenging the status quo, which is where our passion stems from and thats what it truly means to Make It Yours.